The Audience: Hyper‑Local. Highly Targeted. Fully Engaged.
The Community Athletics Alliance (CAA) gives your brand direct access to the most valuable audience in any market: verified local families who show up, participate, and care. Through CAA, businesses support the athletic programs that define a community — and in return, receive measurable, omni‑channel marketing that reaches the exact households they want to influence. This isn’t a donation. It’s high‑value audience activation — rooted in the community and built for modern marketers.
Reach the people who actually live in your market.
Local marketing has a targeting problem. Digital ads scatter a budget across the whole internet, billboards reach whoever happens to drive past, and a donation does good without doing much for the brand behind it. High school sports are where a community shows up, in the same place, week after week, all season. CAA puts your brand in front of that audience across an entire district, with reach you can measure and a local presence that feels authentic because it is.
Three reasons it works.
A Loyal Local Audience
High school sports are where a community shows up, in the same place, week after week, all season. You reach the families who actually live in your market.
Measurable Marketing
You get reporting on reach and impressions across websites, streaming, ticketing, signage, and email. This is marketing you can measure, not a guess.
Real Community Goodwill
Only about 10% of athletic funding is public. Your investment helps close a real gap, and the community knows it. Goodwill a billboard cannot buy.
The numbers behind the opportunity.
Partnership delivery figures are for a Sustaining Partner in a large district with 20+ high schools. Actual impressions and reach vary by district.
Most businesses ask for a sponsorship. The CAA delivers a partnership. Sponsorships place logos. Partnerships create moments. Through the CAA, your brand reaches a hyper‑local, highly targeted, fully engaged audience — the families who power school athletics — in a trusted, brand‑safe environment where your support makes a visible difference.
Partners that show up...with authenticity.
Partnerships are an annual, district-wide commitment, priced per high school, in two tiers. Start where it fits and customize from there.
Community
Start here. A strong, district-wide presence that puts your brand in front of local families.
- +District-wide brand presence
- +Digital and signage reach
- +Website and email inclusion
- +Annual commitment, per high school
Sustaining
4 spots only per districtThe full platform. Category exclusivity and maximum reach across the entire district.
- +Everything in Community
- +Category exclusivity in your industry
- +Maximum impressions and reach
- +Streaming and ticketing integration
Full benefit details and pricing for each district are customized. We will walk you through what fits your market.
Answers, straight.
Not ready to talk? Start here.
Impact Report
See the reach and results NAS delivers for partners across a full season.
A Week in the Life
Walk through a week of partnership exposure across a district — game by game.
Ready to reach your community and fund its schools?
Tell us your market and we will put together a proposal.
Request a Proposal