Insights

Stories from the field.

Funding, equity, community impact, and the future of public school athletics.

Inside the launch of a new high school athletic department

When a new high school opens, the public usually sees the finished product: new uniforms, facilities, teams, and an identity. What they do not always see is everything required to get there.

Sep 20, 2026

Insights

Public school sports need a better business model. NAS is building one.

Public school sports generate enormous value. They bring families together, create lasting connections to schools, and give businesses access to one of the most loyal audiences in sports.

Sep 8, 2026

Athletic Zone

High school sports are growing, community investment needs to keep pace

High school sports participation reached an all-time high during the 2025-2026 school year, marking a fifth consecutive year of growth as girls flag football and girls wrestling continued to grow, according to the National Federation of State High School Associations.

Aug 28, 2026

Community & Student Impact

2026 CMS Coaches Symposium

The 2026 CMS Coaches Symposium was hosted by Harding University High School on July 28th, 2026.

Jul 31, 2026

Insights

Wake County partners with National Amateur Sports to build sustainable athletic funding

National Amateur Sports and Wake County Schools have entered into a new agreement that will guarantee the district at least $100,000 annually for middle and high school athletics.

Jul 27, 2026

Insights

Campus Multimedia, National Amateur Sports announce strategic partnership to expand revenue opportunities for school districts nationwide

The partnership combines district-wide athletic media rights, sponsorship expertise, and technology to help schools unlock sustainable funding through community and corporate partnerships.

Jul 15, 2026

Athletic Zone

Knightdale football turns to one of its own in Marcell Johnson

Knightdale alum Marcell Johnson, one of the most decorated athletes in school history, has been named the head football coach at the Knights.

Jul 14, 2026

For Partners

Unlocking funding opportunities for public school athletics through partnerships

Sustaining public school athletics takes resources, and today's financial landscape is making that harder than ever.

Jul 12, 2026

Community & Student Impact

Beyond Basketball: A senior night to remember at Broughton

Senior night at Broughton was a win on the scoreboard, but what people in Holliday Gym remember most won't have anything to do with the final score.

Mar 9, 2026

Community & Student Impact

Pickleball Diplomacy: Montgomery County students build bridges one rally at a time

Students from Montgomery County (MD) Public Schools have partnered with students in China to create an exchange program centered around pickleball, which has created connections a world away.

Jan 27, 2026