InsightsInside the launch of a new high school athletic departmentWhen a new high school opens, the public usually sees the finished product: new uniforms, facilities, teams, and an identity. What they do not always see is everything required to get there.Sep 20, 2026
InsightsPublic school sports need a better business model. NAS is building one.Public school sports generate enormous value. They bring families together, create lasting connections to schools, and give businesses access to one of the most loyal audiences in sports.Sep 8, 2026
Athletic ZoneHigh school sports are growing, community investment needs to keep paceHigh school sports participation reached an all-time high during the 2025-2026 school year, marking a fifth consecutive year of growth as girls flag football and girls wrestling continued to grow, according to the National Federation of State High School Associations.Aug 28, 2026
Athletic ZoneKnightdale football turns to one of its own in Marcell JohnsonKnightdale alum Marcell Johnson, one of the most decorated athletes in school history, has been named the head football coach at the Knights.Jul 14, 2026
Community & Student ImpactPickleball Diplomacy: Montgomery County students build bridges one rally at a timeStudents from Montgomery County (MD) Public Schools have partnered with students in China to create an exchange program centered around pickleball, which has created connections a world away.Jan 27, 2026