Charlotte Eye Ear Nose & Throat Associates, P.A. and National Amateur Sports Partner to Support the Charlotte-Mecklenburg Schools Athletic Program

Charlotte, N.C. (August XX, 2013) – Charlotte Eye Ear Nose & Throat Associates, P.A. (CEENTA) and National Amateur Sports (NAS) have announced a partnership with Charlotte-Mecklenburg Schools that will support school system athletic programs for the 2013-2014 school year.

“It is a sponsorship that allows CEENTA to give back to the community and support the athletes and coaches,” says Rachelle Watkins, Director of Marketing at CEENTA.

Participation in athletics provides each student the opportunity to learn social, personal and physical skills that benefit them though their life experiences. With this partnership, CEENTA hopes they can provide more students with the opportunity to participate in athletics. This partnership will provide funds to support CMS athletic programs that have become underfunded due to budget cuts.

In an effort to increase accurate communication between students, parents and the athletic departments, NAS developed a website, http://www.cmsathleticzone.com, that provides parents, students and fans with game and practice schedules, scores, team news, events, photos, videos and game highlights in one convenient location. Each school has their own portal within the website. CEENTA is excited to partner with NAS to provide this for the students, parents and athletic departments.

“We are thrilled to have CEENTA as a partner.” says James Shipley, NAS Managing Partner. “Collectively, we are working to fill an administrative and funding shortfall for our community’s student athletes. CEENTA’s support is helping to keep them in athletic programs that build character and lifelong healthy habits.”


For 90 years, Charlotte Eye Ear Nose & Throat Associates, P.A. (CEENTA) has been the region’s premier eye, ear, nose and throat care provider for adults and pediatric patients. In addition to otolaryngology and ophthalmology, the group’s complete services include audiology, allergy, clinical research, contact lenses, on-site surgical facilities, facial plastic surgery, sleep medicine and full-service optical shops through its 14 locations in Charlotte, N.C., Rock Hill, S.C. and greater Mecklenburg, Gaston, Cabarrus, Union and Iredell counties. More information is available at www.GoodSenses.com.

About National Amateur Sports

National Amateur Sports (NAS) is a Charlotte, N.C.-based company specializing in information technology (IT) management and marketing support for school districts and organized athletic programs. Through the right combination of online marketing, community relations, and sophisticated technologies, NAS creates win-win corporate and public partnerships that provide supplemental funding to amateur athletic programs. With an experienced leadership team possessing more than 45 years of combined experience in sports marketing and management, NAS strives to create positive life experiences for young athletes. For more information, please visit http://www.nationalamateursports.com.